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Las Vegas pauses tourism campaign in wake of Kobe Bryant death

on Jan 28, 2020 | 0 comments

By John Glenday

The city of Las Vegas has postponed all activity related to an ad campaign until an unspecified later date, as a mark of respect following the death of Kobe Bryant, his daughter Gianna and seven others in a helicopter crash on Sunday.

The Las Vegas Convention and Visitors Authority (LVCVA) took the step despite having already booked in the advertisement for this year’s Grammy’s, where the promotion ran as first envisaged.

Steve Hill, CEO and president of the LVCVA, said: “As many are aware, we were prepared to launch the newest advertising campaign for Las Vegas during the Read full story ›

Source: The Drum