Tom Salmon, managing director of specialist search agency Epiphany, has called on online advertisers to recognise the potential importance of Google’s latest major update, which changes the way PPC ads are displayed in its search engine results pages (SERPs).
Introduced last Friday without an official announcement from Google, the main changes include the following:
• Up to four ads will now be displayed at top of search results;
• Around 3 per cent of queries, those with the most commercial intent, are likely to be affected;
• Right-hand text ads will be removed for all queries;
• Ads will be displayed Read full story ›
Source: The Drum
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