By Gillian West

Le Coq Sportif is marking its return to sports with its largest investment in the brand since 2005 and a pan-European campaign created by Peoplewelike.

‘Smile, c’est du Sport’ (‘Smile, it’s Sport’) celebrates the great emotions that come with sporting achievements with a central creative idea that reaches back to the root of the brand, capturing the moments that make sport matter.

Le Coq Sportif international marketing manager, Cyril du Cluzeau, explained: “We wanted to express our strong and clear way back into high performance sport. Coq Sportif is now reborn into what we have always been – a sports Read full story ›

Source: The Drum