By Ishbel Macleod

A leaked letter from Phil Schiller, Apple senior vice president of worldwide marketing, saw the man rage at ad agency TBWA/Media Arts Lab following Samsung’s Next Best Thing ad.

Samsung lawyer Jon Quinn – who earlier this year claimed that Schiller wanted to change ad agencies following last year’s advert – has sudden proof in a series of leaked emails, dated January 2013.

While the original email from Schiller is not known, the somewhat defensive response from the agency begins “We understand the totally critical nature of this moment. This perfect storm of factors is driving a chilling negative narrative on Apple.”

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Source: The Drum