By Mark Leiser

Google has had its application to register the trademark ‘Glass’ rejected by the US Patents and Trademarks Office (USPTO).

The application made last year for the word, ‘glass’ in an identifiable futuristic font, seeks to protect the considerable investment Google has invested in its wearable technology.

The company has already successfully registered the trademark ‘Google Glass’ but wants to refer to the product as simply ‘Glass’.

The trademark serves as a badge of origin or serves to act as a bad of quality or functionality.

A key judgement that explains “trade origin” comes from the 2002 case of Arsenal v Read full story ›

Source: The Drum