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Leo Burnett to lead beefed-up Coors Light roster amid MillerCoors' marketing acceleration

on May 31, 2019 | 0 comments

By Katie Deighton

MillerCoors chief marketing officer, Michelle St. Jacques, has set out a new “speed over perfection” strategy for the brewer’s brands, starting with an expanded agency roster for Coors Light led by Leo Burnett Chicago.

The Drum first reported Coors Light’s disastisfaction with the efficacy of its advertising back in November 2018, which led marketing to open up its US creative account for pitch for the first time in three years.

Former lead agency 72&Sunny declined to repitch.

Now, Leo Burnett Chicago has been appointed to lead on creative and brand strategy for Coors Light, which has spent the bulk Read full story ›

Source: The Drum