By Ishbel Macleod

Curb turned a London double decker bus into a TV bus, with one side covered with LED, as a new marketing platform that has now been used to promote the launch of London Live.

The Wi-Fi enabled bus with the 36 square metre TV screen has set off from Covent Garden and will tour London for fifteen days.

Live and pre-recorded content promoting the channel will be projected onto the screen, as well as the public being invited to project their selfies on the side.

Anthony Ganjou, the founder of Curb, said: “When a client asks us for ideas, sometimes, we have ideas Read full story ›

Source: The Drum