Londoners spend double the amount than other Brits do online
Online shoppers in the capital also seem to be more decisive than the rest of the UK – non-Londoners are more likely to use search to find what they’re looking for whilst Londoners are far more likely to go directly to the website they’re looking for, research from Qubit has found.
The average online order value in London is £268.00 compared to just £100.23 for internet shoppers in the rest of the UK, the research also discovered.
Graham Cooke, CEO of London-based Qubit, said: “We all know that London is a city of shoppers and this research shows that this is as Read full story ›
Source: The Drum
