Lowcostholidays is looking to increase its brand visibility in a new campaign created by Beta, which tells holidaymakers “Don’t go high cost… Go lowcost”.
The ten second long adverts launched this week, along with a heavyweight print and digital poster campaign across 247 sites in the UK, and is set to run until the end of July.
Alex Gisbert, CMO of the Lowcosttravegroup, said: “We have a focused strategy around growing the Lowcostholidays brand and this campaign is an integral part of continued investment in our brand. We continue to believe in TV advertising as a key part of our future Read full story ›
Source: The Drum
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