By Gillian West

Lycamobile is supporting its wider social media advertising raising awareness of its international calls offer with the launch of a video competition.

To enter the competition, which has a grand prize of £3,000 up for grabs; entrants need to make a short video or selfie based on the message, ‘Free calls between Lycamobile customers in Europe, USA and Australia with any top up’.

Of the activity, Lycamobile chairman, Subaskaran Allirajah, explained: “By connecting people across the globe, we understand the power of social media and more importantly how crucial word of mouth is for raising awareness of our products. I Read full story ›

Source: The Drum