M-commerce and researching online before buying offline are key retail trends, DigitasLBi finds
A third (34 per cent) of smartphone users have made a purchase via their smartphone, and 72 per cent of report using their smartphone while inside a store, research from DigitasLBi has found.
The research, entitled ‘Connected Commerce: A Snapshot of the Modern Shopper’, looked at data stream affecting customer purchase habits in Belgium, China, Denmark, France, Germany, Italy, the Netherlands, Singapore, Spain, Sweden, the United Kingdom and the USA.
One of the main takeaways from the research was the growth of Research Online, Purchase Offline (ROPO). This was found to be done by 90 per cent of people in 11 of Read full story ›
Source: The Drum
