MailOnline head of US operations Jon Steinberg has said he is hoping brands will pay £65,000 per native advertisement thanks to a guarantee of 450,000+ page views.
The native advertising will be clearly identified, however, unlike some publications who ensure that editorial staff don’t take on writing commercial pieces, MailOnline will use the same journalists for both leading to the possibility of “blurred lines” between both sets of content.
In an interview with the Financial Times, MailOnline head Martin Clark added that his aspiration is for the website to be “as profitable as the newspaper”, which brings in a surplus of Read full story ›
Source: The Drum
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