MailOnline owner DMG Media has struck a deal with 20th Century Fox to run a native advertising campaign on MailOnline and Metro.co.uk for upcoming film release Gone Girl.
The movie, about a man seeking the truth behind his wife’s disappearance, will be promoted by two articles exploring ‘trust in your partner’ and content will be produced by MailOnline editorial staff before being adapted for Metro.
The articles will feature a Gone Girl trailer embedded within and the campaign will be supported by display advertising, and Metro readers will be encouraged to use Facebook to engage with content.
Maria Buttaci, media promotions executive, 20th Read full story ›
Source: The Drum
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