Manning Gottlieb OMD's Sex Tape campaign wins Bauer Media's £50,000 native advertising competition
A native advertising campaign created to promote the release of Sony Picture’s Sex Tape has been named the winner of Bauer Media’ native advertising competition, securing £50,000 worth of ad space.
The idea was submitted by Emily Lydford of Manning Gottlieb OMD and will see Bauer’s newly-launched online women’s magazine The Debrief run a tongue-in-cheek review of the top sex tape scandals to hit the media in recent years.
Readers will also be invited to share their own ‘sex scandal’ experiences either in the comments box or privately by emailing The Debrief, and will form the material for a second feature Read full story ›
Source: The Drum
