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Mark Ritson: Uber’s logo change is brand masturbation, not brand management

on Feb 23, 2016 | 0 comments

By Mark Ritson

Mark Ritson

At the start of February, Uber launched a new corporate identity along with a nonsensical video (below) to explain the move.

The response has been uniformly negative with most critics rejecting the logo for the usual reasons. Its too abstract. It looks too much like the Death Star. It looks mysteriously similar to Circle CI’s logo – a company that shares an office with Uber. These, and many more criticisms quickly appeared.

Uber logo evolution
The evolution of Uber’s logo

As a man with no training whatsoever Read full story ›

Source: Marketing Week