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Marketers are wrong to write off TV, research finds

on Mar 29, 2019 | 0 comments

By Ginger Conlon

TV watching habits 2018

TV has many marketers conflicted. “They want addressable and attribution and want to cut linear budget,” Justin Evans, vice-president, data strategy, for Comcast Spotlight, told The Drum. “Then, at the water cooler, they’re talking about all the shows they’re binging on.”

The reality is, with the abundance of TV content and the myriad ways to access it, adults are watching more TV than ever — 91% watch more than five hours a day in the US, according to Neilsen. That’s 65% more time than adults spend with non-video digital.

“Why would you want to invest in new tools in a medium that Read full story ›

Source: The Drum