By Laurie Fullerton

Using seasonal video ads in areas like weather targeting has been “table stakes” for company’s like Lowe’s for quite some time, according to Bob Estrada, EVP and director of strategic partnerships at BBDO New York, the agency for the home improvement retailer.

With the wealth of behavioral data available, Estrada notes that spring is a huge time of year for dynamic video for a client like Lowe’s. He notes that “bad weather, good weather has a massive impact on their business,” and there are many options for videos from weekend projects to plans for home improvement. Read full story ›

Source: The Drum