The Martin Agency was selected by Wizards of the Coast as its new agency of record for consumer brand engagement.
The publisher of Magic: The Gathering and well-known role-playing game Dungeons and Dragons made the announcement after a review that pit the agency against two unnamed agencies. The Martin Agency has been asked to spearhead branding and strategic planning efforts as the company looks to expand its properties.
The card game, which has marked its 25th anniversary, has about 20 million people worldwide playing it, as well as a professional tournament circuit that’s been solidified with e-sports surge into popularity.
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Source: The Drum