By Rebecca Stewart

Martini has launched a global campaign celebrating its Italian roots with the aim of bringing to life the country’s joyful ‘gioia di vivere’ mindset.

The Bacardi-owned drinks brand enlisted TV and commercial director Autumn De Wilde and cinematographer Luca Bigazzi to collaborate on the film, which shows various characters weaving their way through the side streets of Rome before converging on a picturesque piazza.

Ryan Heffington, who choreographed Sia’s Chandelier video, devised the routine depicted in the minute-long film.

The ad also features cameo appearances from a number of celebrities and influencers including ex-Formula One driver Read full story ›

Source: The Drum