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Matters of the heart: the legacy of Milton Glaser’s I ♥ NY logo

on Aug 7, 2020 | 0 comments

By Ellen Ormesher

Bob Dyan's Greatest Hits album cover

Emblazoned on merchandise the world over and the reason we punctuate messages to loved ones with an amorous emoji, the I ♥ NY logo has endured. Designed by the late Milton Glaser in 1976, its cultural impact in the years since has been momentous.

Serving as more than a mere brand logo for the Big Apple, the classic motif has become synonymous with New York City itself, and the tourist board that still owns its trademark and licensing.

Yet, as told to The Drum by designers who knew and continue to admire Glaser, while the I ♥ NY logo may be Read full story ›

Source: The Drum