A month after it rolled out, McCain has decided to delete parts of its ‘We Are Family’ advert which featured a gay couple.
The ad has been trimmed to 30-seconds from the original 60-seconds to now only show a working mum and hands-on grandma.
According to the Guardian, the couple, Lee and Mat Samuels-Camozzi, faced homophobic abuse on social media after appearing in the advert.
However, a McCain spokesperson has denied that their removal from the ad was a result of the abuse.
“Our campaign is all about celebrating the diversity of family life and not everybody’s a Read full story ›
Source: The Drum