By Ishbel Macleod

McCann Worldwide has announced the appointment of Michael McLaren as CEO of MRM//McCann.

McLaren has been serving as president of the customer experience and relationship marketing agency network since May 2013.

He said: “I am tremendously excited about this new challenge. Marketing today is increasingly reliant on creativity, technology, data and science to help create and build lasting customer relationships. MRM//McCann is fully immersed in this transformation, and we have developed the right skillset to deliver the breakthrough creative and technology solutions that our clients require.”

McLaren has been with McCann since 1999.

“Michael is an enormously talented leader with a very strong Read full story ›

Source: The Drum