Flexing the influence and reach of its multinational consumer company, ahead of Pride next month, Procter and Gamble (P&G) has spoken up about the need to increase LGBT+ visibility in advertising and released a fresh spot that acts as a stark reminder that there is still considerable ground to be made.
Yesterday (27 May) it released the findings of its first-ever ‘LGBT+ Inclusion in Advertising and Media’ study alongside its strategic partner, Glaad.
Conducted online between November and December 2019, the study questioned 2031 non-LGBT+ US citizens across America, over the age of 18. It measured how non-LGBT+ Americans respond Read full story ›
Source: The Drum
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