MediaCom and Clear Channel UK are trialling a new platform, Vukunet, which automates the buying, planning, delivery and optimisation of digital-out-of-home (DOOH) campaigns.
The platform is being trialled by MediaCom at 40 Clear Channel shopping centres across the UK, including Meadowhall in Sheffield and Manchester’s Trafford Centre.
Gill Reid, board director at MediaCom, said: “We are just at the start of a journey to discover the true potential of digital-out-of-home and delighted to be at the forefront in using this new technology. We are very confident that this will benefit the delivery, and ultimately, the optimisation, of our digital campaigns and Read full story ›
Source: The Drum
Industry News