By Marianne Vendelbo

Trust is a hard-won commodity in marketing. Marianne Vendelbo at Sparks explains the obstacles the medtech sector must consider – and how to overcome them.

In today’s world, in which misinformation runs rampant and new technologies emerge daily, the life sciences industry is locked in a battle for trust. Patients and healthcare professionals alike are increasingly skeptical of technological advancements.

At the heart of the issue is the tension between breakthrough technologies like AI, robotics, and machine learning, and the need to protect consumer data privacy. As medtech evolves, so do concerns about privacy, ethics, and transparency.

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Source: The Drum