By Natalie Mortimer

Meridian Audio, manufacturer of audio and video systems for brands such as Jaguar and McLaren, has hired digital agency Collective London as its lead creative and strategic partner.

In addition to taking long-term responsibility for digital marketing strategy and solutions, Collective is also providing business development advice designed to help Meridian broaden its market beyond the affluent elite and ‘audiophiles’ in readiness for new product launches later in 2014.

John Buchanan, Meridian’s executive VP consumer products, said: “We hired Collective after they demonstrated how they would use their strategic insight to help increase brand resonance and aid sales.

“The pitch Read full story ›

Source: The Drum