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Michael Frohlich reveals Ogilvy UK leadership team and says ‘tough’ remodel is paying off

on Oct 11, 2018 | 0 comments

By Cameron Clarke

Ogilvy UK boss Michael Frohlich has promoted from within to form a new leadership team – which includes its first chief customer officer – as his radical restructure of the agency takes shape.

Frohlich became chief executive in February with a mandate to transform the business by dismantling its sub-brands and unifying their teams into a single agency operating under one P&L.

But as marques such as advertising shop Ogilvy & Mather, customer engagement arm Ogilvy One and Ogilvy Public Relations have gone, so too have some of the high-profile figures who ran these operations.

That has presented an opportunity for Read full story ›

Source: The Drum