By Taruka Srivastav

To enable advertisers with calculated and data driven decisions to drive customer engagement , Microsoft has introduced a pilot program for chatbot extension on it’s search engine, Bing.

The chatbot will further help companies to connect with customers on questions regarding the feature extension itself. Microsoft will also leverage the chatbot extension to build audience categories to expand its In-Market Audiences.

As an example, the user can search for Monsoon Restaurant Seattle, as the bot is active on it. Just below the ‘View on Facebook and Twitter option, users will Read full story ›

Source: The Drum