Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

MillerCoors creates ‘Miller Lite on Demand’ with IPG Media Lab, Drizly

on Mar 25, 2017 | 0 comments

By Haley Velasco

Want your Miller Lite delivered straight to your door? You’re that much closer to getting it as MillerCoors has partnered with IPG Media Lab to create Miller Lite On-Demand.

To get your beer, you can use Amazon’s Alexa products, including the Amazon Echo, Echo Dot, and Tap in the US. Alexa owners can search for “Miller Time” in the Alexa skills store and use “It’s Miller Time” to place their order. If you’re not Alexa connected, you can order by using a programmable button that leverages Amazon Web Services Internet of Things technology, similar to the Amazon Dash button. Read full story ›

Source: The Drum