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Missguided ad “'not sexually explicit' ASA rules

on Apr 9, 2014 | 0 comments

By Natalie Mortimer

Online clothing retailer Missguided has avoided a ban from the Advertising Standards Authority (ASA) over two TV ads that showed a woman posing and singing along to the lyrics “I want your body, everybody wants your body, so let’s Jack”.

Two viewers challenged whether the ads were sexually suggestive and inappropriate for broadcast when children might be watching, while another felt the adverts were not suitable to broadcast before 9pm.

Missguided responded by saying that the ads were part of a larger campaign and were created in order for them to be broadcast during programmes considered suitable for children to Read full story ›

Source: The Drum