By Julian Smith

I spent Wednesday at Advertising Week Europe visiting a number of panels focusing on one of the most widely discussed and hottest topics in the industry: native advertising.

Alongside programmatic buying, native advertising – and its close relation branded content – seems to be on everyone’s lips at the moment. And yet not everyone can agree as to what it is, how and when to use it or its overall future importance. Some marketers still react to the subject with ‘confusion or dismay’ according to Piers North of Yahoo.

To ease some confusion, during a Yahoo panel dubbed ‘The Native Revolution’, the Read full story ›

Source: The Drum