By John Glenday
The report shows how many people use mobile as their gateway to news.
Publishers Audience Measurement Company (PAMCo) is pushing its credentials as a rival to the Audit Bureau of Circulations with the publication of the latest readership data and audience trends for national news brands.
The report highlights the startling rise of mobile as an audience gateway to current affairs, with 40% of national news brands’ monthly reach attributed to the sector.
PAMCo calculates that 19 million people access national news publishers every day by mobile, amounting to 1 million additional readers compared to June.
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Source: The Drum