By Seb Joseph

Mondelez International is relaxed about the immediate threat of ad blocking, believing that as long as it works to produce content that people want to should see its media strategies continue to be effective.

While many of its peers are sweating as ad blockers proliferate, the Cadbury owner is calm; it pays millions to the likes of Facebook, Google and Twitter to ensure its content is viewed via paid native ads and what’s more believes other channels like TV, radio and outdoor ensure that its brands are in front of enough people.

“Are we worried about ad blocking? No, not really. Read full story ›

Source: The Drum