Morrisons is to slash the prices of nearly 900 products by some 20 per cent, it has announced, as part of its ‘Price Crunch’ campaign launched in an attempt to win back some ground lost to discount retail brands Aldi and Lidl.
Morrisons rolled out the ‘Price Crunch’ initiative in February when it cut the price of more than 1,000 branded and own-brand products. It was a surprise marketing move at the time following months of the grocer trying to shift away from differentiating on price, and instead focusing on its values and unique attributes.
It now seems to be Read full story ›
Source: The Drum
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