Nothing beats a Londoner according to Nike. However, more than half of UK consumers living outwith the capital disagree, saying brands are too London-centric in their advertising.
According to research from media agency UM, 56% of non-Londoners feel that the way they’re portrayed in ads just isn’t authentic.
57% said that the media and advertising industries were too focused on London. A further 48% believed people working in the sector didn’t understand them.
UM interviewed 2,000 people, and in line with the demographic of the UK canvassed the opinion of 86% of people living outside the big smoke.
32% said they Read full story ›
Source: The Drum
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