British consumers’ intent to buy motor-related products, computer equipment and e-books online has tripled since 2011 according to a new study by Nielsen.
The percentage of Brits looking to buy cars or motorcycles has jumped from five per cent in 2011 to 17 per cent in 2014, while those buying e-books tripled to 33 per cent over the period.
The Nielsen Global Survey of e-commerce, which polled more than 30,000 Internet respondents in 60 countries, showed that clothes/shoes/accessories and hotel rooms both grew 45 per cent and airline tickets, which grew 43 per cent, are set to be the most common items Read full story ›
Source: The Drum
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