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M&S brings back its ‘Look Behind the Label’ sustainability campaign

on Sep 30, 2021 | 0 comments

By Hannah Bowler

Marks & Spencer has revived its 2006 ‘Look Behind the Label’ campaign as part of its latest sustainability push.

The campaign, which initially pushed hard-hitting messaging about the environmental impact of consumer products, will now focus on the supply process behind five everyday M&S products.

A Look Behind the Label hub has been set up where the retailer will share product origins and tips for customers to reduce their carbon footprint.

A new logo has also been designed to run across its social channels to encourage customers to visit the hub.

The campaign revamp toward positive messaging was informed by consumer research that said Read full story ›

Source: The Drum