Indian Super League (ISL) team Mumbai City FC, owned by Bollywood actor Ranbir Kapoor, has roped in fan engagement platform Rooter to strengthen their reach.
ISL is the world’s fourth biggest football league and the second most watched league in India after Indian Premier League (IPL). Its new season is set to kick off in November.
Rooter will provide assistance in three aspects of fan engagement and acquisition; revenue generation, such as selling tickets, merchandizing and acquiring sponsorships and providing stats and data of fan engagement for all MCFC matches.
Indranil Das Blah, CEO, Mumbai City FC, said, “While on field preparations and Read full story ›
Source: The Drum
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