Millennials are headed to Snapchat for news as NBC News’s show Stay Tuned, launched last month on Snapchat Discover, attracted 29 million unique viewers out of which 60% were under 25, according to a statement released by NBC.
Co-hosted by Savannah Sellers and Gadi Schwartz, Stay Tuned is the first-ever daily news program on Snapchat and lasts between two-to-three minutes.
NBC Universal invested $500m in Snapchat parent company Snap’s IPO earlier this year as part of a strategic investment and partnership and looks like the partnership is headed in the right direction.
Source: The Drum
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