Marketing in the current era has been completely disrupted by technology. Marketers work to track customers on their journey across new devices and platforms, and are looking to new and ever-evolving technologies to the streamline the process. But are we spending too much time on technology?
To answer this, Rashi Goel, head of consumer communications, Nestle, Sapna Chadha, head of marketing India and SEA, Google and Gunjan Soni, chief marketing officer and head, international brands business, Myntra and head of Jabong (Indian e-commerce brand) took over the stage at Ad:Tech India panel titled ‘Automation Meets Human Experience.’
According to Rashi Goel, Read full story ›
Source: The Drum