By John McCarthy

SportBible is working with Netflix to help promote its original show Narcos, using scenes from the show re-edited by comedy writers.

The footage, created to cash in the drama and traffic the publisher will receive as the football transfer window closes is called ‘Deadline Dealings’.

The content, which SportBible has assured has been created exclusively for social media, will look to tie the show into some of the major dealings on the day, with videos to be created in reaction to the latest news.

The content will run on the Sportbible’s Facebook, Twitter and Instagram channels and the website.

Ian Read full story ›

Source: The Drum