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Netflix tests cheaper subscription plans in India

on Mar 27, 2019 | 0 comments

By Shawn Lim

Netflix has announced it is testing a 250 rupee ($3.63) monthly subscription for mobile devices in India.

The over-the-top (OTT) giant is keen to boost its presence in a market where mobile data consumption will skyrocket from 3.5 gigabytes (GB) in 2017 to 17.5 GB in 2022, according to Cisco.

The country also sees nearly 30% of smartphone users use their phones to pay for goods or services at the point-of-sale (POS) at least once per month.

Netflix currently offers three monthly plans in India, ranging from 500 rupees to 800 rupees, which are higher Read full story ›

Source: The Drum