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New Convent Garden partners with London Weekday Weather to attract consumers come rain, wind or shine

on Sep 30, 2014 | 0 comments

By John McCarthy

New Covent Garden Soup has announced it will be the new sponsor of the ITV London Weekday Weather.

The soup brand saw the weather spot as a vital as the perfect oppertunity to sell its products which perform better in periods of dropping temperatures. The five and 10 second idents will feature raining tomatoes and peas to help to reinforce the brand’s pledge of using fresh vegetables.

The sponsorship deal will run from the beginning of October to the 31 March 2015 on ITV weather which is broadcast 23 times weekly reaching an average of 2.1 million viewers per show.

Each clip will Read full story ›

Source: The Drum