By Kyle O'Brien

Nike recognizes the obsession people have with their first and second screens. We get caught burrowing down the rabbit hole of the internet. Social media and the lives and pictures of others rule our worlds.

A new campaign from Nike, “Time is Precious,” launching today, points out, with some cheeky observations, that time spent binge watching, scrolling through newsfeeds, and living vicariously through the lives of others on social media could be replaced by getting out and running or training.

Text and a digitized voice-over scroll through on six different spots, created by Wieden+Kennedy Portland, each tackling a different subject, like Read full story ›

Source: The Drum