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News UK on new events division launch: ‘It’s not cynical sponsorship, there’s a reason’

on Sep 15, 2021 | 0 comments

By Chris Sutcliffe

News UK is to launch a specialized events division to capitalize on the strength of its storied editorial history. Execs from the media giant explain why it is launching News Live, a suite of new events in 2021, and detail what it means for the wider industry.

The new unit is designed to capitalize on brands’ desire for purpose-led experiential after the past eighteen months, and will exist across both B2B and B2C. Dominic Carter, group chief commercial officer at News UK, says that the endeavor is designed to connect clients with audiences, leveraging News UK’s brand Read full story ›

Source: The Drum