Next has said it will invest £10m in digital marketing as well as improving its online systems as it maps out a recovery plan following a poor festive trading season.
Sales fell 0.4% in the fourth quarter to 24 December, a disappointment for the retailer which had hoped to see sales growth following a similarly poor performance last Christmas (see below for a graph of its full year sales).
With Brexit on the horizon, the falling pound and inflation squeezing its earnings, bosses anticipate yet more turbulence in the coming year.
“We expect that this will depress sales revenue by around Read full story ›
Source: The Drum
Industry News
