By Kyle O'Brien

The NFL is using both stars and unsung youth players – including an all-female football team – to build hype around the league’s 100th season, kicking off 9 September.

The NFL partnered with 72andSunny Los Angeles to tap into the deep love people feel for the game of football as a way to jump start the season.

In the campaign ‘We Ready,’ the NFL captures the fan and player passion that lives everywhere from locker rooms and fields in face paint, tattoos, dances and chants.

In the spot, we see NFL players training hard for the season, humming the familiar Read full story ›

Source: The Drum