By John Glenday

Nintendo has dominated videogame advertising spend through July with an impressive 60% share of expenditure, according to data provided by iSpot.tv.

The Japanese entertainment giant loosened its purse strings to the tune of $3.7m for the month, comfortably outspending all other gaming brands who spent just $2.5m between them over the same period.

The budget-busting figure has largely been attributed to a splurge in spending associated with a Super Mario Maker 2 commercial titled ‘Level of Your Dreams’ which has been promoted across Nick, Nicktoons and Teen Nick during hit shows such as SpongeBob SquarePants.

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Source: The Drum