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O2 confident it can gain "competitive edge" with new concept stores

on Jan 31, 2016 | 0 comments

By Natalie Mortimer

O2 is hoping to own the mobile tech retail space with the introduction of two new concept stores, which it is confident will give the business a “competitve edge”.

The company opened the doors of its new stores in Manchester and London this month with the aim of “re-writing the rule book” of what a phone shop should be about with the emphasis on educating consumers about the possibilities of technology.

Designed by design agency Dalziel & Pow the stores are three times the size of O2’s typical stores and divert from the stereotypical image of a functional and transactional phone Read full story ›

Source: The Drum