Old Speckled Hen encourages public to ‘seek out something different’ as mascot signs column-writing deal with the Guardian
Old Speckled Hen mascot Henry is set to ‘write’ a newspaper column for the Independent, The Times and The Guardian, as part of a campaign promoting the Greene King beer.
The campaign by Grey London comprises four TVCs, four radio spots and four print executions, each focused around a different event in the calendar, with the first looking at Easter.
The first print ad will state ‘Visiting the mother-in-law this Easter? Perhaps a bottle of something scented will help keep things amicable’.
Simon Brotherson, creative director at Grey London, said: “With our new work on Old Speckled Hen we hope to have Read full story ›
Source: The Drum
